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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.

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Michelle Obama understands the stakes in November. And she’s done pulling punches.

Writing

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What it takes to free an American detained abroad

Writing

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There’s a reason the U.S. would never accept ICC war crime charges against Hamas and Israel

Writing

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After the Iranian president’s death, all eyes are on Ayatollah Ali Khamenei

Writing

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Why the Israel-Iran conflict isn't a reason to worry about a third World War

Writing

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Nobody wins in a war between Iran and Israel

Writing

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Devastating ripple effects will follow the killing of World Central Kitchen aid workers

Writing

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Trump’s shadow diplomacy is a challenge to American democracy on a global scale

Writing

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The leadership crisis in Haiti presents the U.S. with a dilemma

Writing

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Egypt is flexing its muscle against Israel because the United States won’t

Writing

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The dangerous desperation of Benjamin Netanyahu

Writing

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Why the U.S. is so tepid in response to China's Covid protests

Writing

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Years ago, Netanyahu made a major mistake. The world is still paying the price.

Writing

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Neither Iran nor Saudi Arabia have the Palestinian people’s best interests at heart

Writing

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Israeli and Palestinian leaders failed miserably. Their people will pay the price.

Writing

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Cutting off food to Ethiopian children is no way to respond to despicable thefts

Writing

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Why Sudan's power struggle is so ripe for foreign interference

Writing

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Uganda's new anti-LGBTQ bill grew out of a poisonous American seed

Writing

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In Syria and Turkey, politics of conflict and power obstruct aid

Writing

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The AP’s African American History course still has a lot to teach students

Writing

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American exceptionalism paved the way for Haiti's latest crisis

Writing

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Why Jacinda Ardern's announcement is so important

Writing

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Brazil’s insurrection scare highlights a key difference with Trump’s America

Writing

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Zelenskyy is stuck selling democracy to American leaders who no longer want it

Writing

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Brittney Griner was a pawn in Putin’s relentless crusade to divide America

Writing

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The GOP response to Paul Pelosi's attacker shows an immigration double standard

Writing

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Biden vows to 'rethink' America's Saudi strategy. But will things really change?

Writing

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Biden's marijuana pardons still don't undo racist drug-arrest disparities

Writing

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Liz Truss's catastrophic tenure reveals a hidden weakness of American government

Writing

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Ron DeSantis is recklessly playing with human lives to create chaos in our immigration system

Writing

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What the queen's death means to Britain's former colonies

Writing

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Back-to-school checklists look different in the era of mass shootings

Writing

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What Gorbachev taught us about dignity in defeat, democracy — and pizza

Writing

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Saudi’s Crown Prince Is a Killer. So Why Is Biden Just Shrugging?

Writing

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Birthing My Half-Black, Half-Pakistani, Full-Muslim Son in the Era of Trump

Writing

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If you’re not black in America, protesting is the easy part

Writing

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This Is What's Missing From The Elite School Admissions Conversation Right Now

Writing

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Netanyahu wanted to project strength. His Trumpian speech did the opposite.

Writing

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What Clients Say

"Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers."

Lillian Perkins

"The marketing may be in the form of a regular news item or half column society newsin the Sunday newspaper."

Calvin Hogan

"Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds."

Maggie Fleming

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Portfolio

View Case Study

Michelle Obama understands the stakes in November. And she’s done pulling punches.

View Case Study

What it takes to free an American detained abroad

View Case Study

There’s a reason the U.S. would never accept ICC war crime charges against Hamas and Israel

View Case Study

After the Iranian president’s death, all eyes are on Ayatollah Ali Khamenei

View Case Study

Why the Israel-Iran conflict isn't a reason to worry about a third World War

View Case Study

Nobody wins in a war between Iran and Israel

View Case Study

Devastating ripple effects will follow the killing of World Central Kitchen aid workers

View Case Study

Trump’s shadow diplomacy is a challenge to American democracy on a global scale

View Case Study

The leadership crisis in Haiti presents the U.S. with a dilemma

View Case Study

Egypt is flexing its muscle against Israel because the United States won’t

View Case Study

The dangerous desperation of Benjamin Netanyahu

View Case Study

Why the U.S. is so tepid in response to China's Covid protests

View Case Study

Years ago, Netanyahu made a major mistake. The world is still paying the price.

View Case Study

Neither Iran nor Saudi Arabia have the Palestinian people’s best interests at heart

View Case Study

Israeli and Palestinian leaders failed miserably. Their people will pay the price.

View Case Study

Cutting off food to Ethiopian children is no way to respond to despicable thefts

View Case Study

Why Sudan's power struggle is so ripe for foreign interference

View Case Study

Uganda's new anti-LGBTQ bill grew out of a poisonous American seed

View Case Study

In Syria and Turkey, politics of conflict and power obstruct aid

View Case Study

The AP’s African American History course still has a lot to teach students

View Case Study

American exceptionalism paved the way for Haiti's latest crisis

View Case Study

Why Jacinda Ardern's announcement is so important

View Case Study

Brazil’s insurrection scare highlights a key difference with Trump’s America

View Case Study

Zelenskyy is stuck selling democracy to American leaders who no longer want it

View Case Study

Brittney Griner was a pawn in Putin’s relentless crusade to divide America

View Case Study

The GOP response to Paul Pelosi's attacker shows an immigration double standard

View Case Study

Biden vows to 'rethink' America's Saudi strategy. But will things really change?

View Case Study

Biden's marijuana pardons still don't undo racist drug-arrest disparities

View Case Study

Liz Truss's catastrophic tenure reveals a hidden weakness of American government

View Case Study

Ron DeSantis is recklessly playing with human lives to create chaos in our immigration system

View Case Study

What the queen's death means to Britain's former colonies

View Case Study

Back-to-school checklists look different in the era of mass shootings

View Case Study

What Gorbachev taught us about dignity in defeat, democracy — and pizza

View Case Study

Saudi’s Crown Prince Is a Killer. So Why Is Biden Just Shrugging?

View Case Study

Birthing My Half-Black, Half-Pakistani, Full-Muslim Son in the Era of Trump

View Case Study

If you’re not black in America, protesting is the easy part

View Case Study

This Is What's Missing From The Elite School Admissions Conversation Right Now

View Case Study

Netanyahu wanted to project strength. His Trumpian speech did the opposite.

What Clients Say

LET'S WORK TOGETHER

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