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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.
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What the queen's death means to Britain's former colonies
Writing
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Back-to-school checklists look different in the era of mass shootings
Writing
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What Andrew Yang and Kamala Harris Do—and Don’t—Have In Common
Writing
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Saudi’s Crown Prince Is a Killer. So Why Is Biden Just Shrugging?
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Birthing My Half-Black, Half-Pakistani, Full-Muslim Son in the Era of Trump
Writing
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If you’re not black in America, protesting is the easy part
Writing
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Why Stacey Abrams deserves applause
Writing
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This Is What's Missing From The Elite School Admissions Conversation Right Now
Writing
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What Clients Say

"Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers."
Lillian Perkins
Twitter
"The marketing may be in the form of a regular news item or half column society newsin the Sunday newspaper."
Calvin Hogan
Twitter
"Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds."
Maggie Fleming
Twitter
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