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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.
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Michelle Obama understands the stakes in November. And she’s done pulling punches.
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What it takes to free an American detained abroad
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There’s a reason the U.S. would never accept ICC war crime charges against Hamas and Israel
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After the Iranian president’s death, all eyes are on Ayatollah Ali Khamenei
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Why the Israel-Iran conflict isn't a reason to worry about a third World War
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Nobody wins in a war between Iran and Israel
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Devastating ripple effects will follow the killing of World Central Kitchen aid workers
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Trump’s shadow diplomacy is a challenge to American democracy on a global scale
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The leadership crisis in Haiti presents the U.S. with a dilemma
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Egypt is flexing its muscle against Israel because the United States won’t
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The dangerous desperation of Benjamin Netanyahu
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Why the U.S. is so tepid in response to China's Covid protests
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Years ago, Netanyahu made a major mistake. The world is still paying the price.
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Neither Iran nor Saudi Arabia have the Palestinian people’s best interests at heart
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Israeli and Palestinian leaders failed miserably. Their people will pay the price.
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Cutting off food to Ethiopian children is no way to respond to despicable thefts
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Why Sudan's power struggle is so ripe for foreign interference
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Uganda's new anti-LGBTQ bill grew out of a poisonous American seed
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In Syria and Turkey, politics of conflict and power obstruct aid
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The AP’s African American History course still has a lot to teach students
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American exceptionalism paved the way for Haiti's latest crisis
Writing
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Why Jacinda Ardern's announcement is so important
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Brazil’s insurrection scare highlights a key difference with Trump’s America
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Zelenskyy is stuck selling democracy to American leaders who no longer want it
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Brittney Griner was a pawn in Putin’s relentless crusade to divide America
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The GOP response to Paul Pelosi's attacker shows an immigration double standard
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Biden vows to 'rethink' America's Saudi strategy. But will things really change?
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Biden's marijuana pardons still don't undo racist drug-arrest disparities
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Liz Truss's catastrophic tenure reveals a hidden weakness of American government
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Ron DeSantis is recklessly playing with human lives to create chaos in our immigration system
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What the queen's death means to Britain's former colonies
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Back-to-school checklists look different in the era of mass shootings
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What Gorbachev taught us about dignity in defeat, democracy — and pizza
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Saudi’s Crown Prince Is a Killer. So Why Is Biden Just Shrugging?
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Birthing My Half-Black, Half-Pakistani, Full-Muslim Son in the Era of Trump
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If you’re not black in America, protesting is the easy part
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This Is What's Missing From The Elite School Admissions Conversation Right Now
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Netanyahu wanted to project strength. His Trumpian speech did the opposite.
Writing
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What Clients Say

"Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers."
Lillian Perkins
Twitter
"The marketing may be in the form of a regular news item or half column society newsin the Sunday newspaper."
Calvin Hogan
Twitter
"Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds."
Maggie Fleming
Twitter
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